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We are Dream The Brand | About Us |
We are Dream The Brand | About Us |
Our philosophy
We’re passionate about bringing more diversity and innovation into the CPG market. So many incredible brands with amazing products get stopped by complexity and market barriers. Dream The Brand exists to clear the path with clear, actionable roadmaps that help brands thrive sustainably and powerfully.
Meet the founders
Hi, I’m Isabella Ovalle
“In an industry where 87% of new CPG launches fail, our combined marketing and sales execution is designed to position your brand firmly within the 13% that achieves real velocity, repeat purchases, and lasting market presence.”
Hi, I’m Andrea Rojo
“The brands that succeed combine data-driven campaigns, creative marketing, and authentic storytelling to capture attention, build loyalty, and drive measurable sales growth. For lasting results, sales and marketing must go hand in hand.”
We are the co-founders of Dream The Brand and, together with our team of experts, we bring decades of hands-on CPG experience, helping brands launch, get unstuck, and scale with clarity.
Origin Story
We met in 2019 while building a premium CPG brand from the ground up and taking it into national retail. At trade shows and industry events, other brands began asking us for advice on the strategies and systems we were using. It quickly became clear: many brands were struggling and needed guidance to navigate the US market successfully. That’s how Dream The Brand was born.
We’ve been in the trenches, so we know the pains, pressures, and challenges firsthand. Dream The Brand is the roadmap we wish we had back then, a practical toolkit and support system to help you move faster, avoid expensive mistakes, and turn your vision into a thriving brand.
Our Values
Integrity, collaboration, focus, innovation, growth, and empathy, grounded in respect for the unique story behind every brand and its connection to American consumers.
Meet the team!
Meet the team!
Your growth team
Your main points of contact
Isabella
Co-Founder, Strategy and Partnerships
Sharps positioning, retailer and partner relationships, momentum and clarity.
Andrea
Co-Founder, Growth Operator
Builds the roadmap, runs execution, keeps every workstream moving.
Retail Growth Team
Luis
Opens doors, manages the sales pipeline, converts accounts to repeat orders.
Sales Brand Director, Leading a 20-Person Field Team
Michael
Sales Insights and Field Execution
Turns data into action, supports the field, fixes what blocks velocity.
Marketing and Demand Generation Team
Walker
Amazon Growth Lead
Manages your Amazon A to Z, and turns it into a growth channel.
Summer
Social Media and Community Lead
Creates daily visibility, builds community, turns content into demand.
Daniel
Growth Marketing Manager
Builds funnels and retention, improves conversion, grows lifetime value.
Jeremy
Paid Media-Performance Lead
Runs high ROI campaigns, optimizes fast, scales what is working.
Carla
Brand Marketing Manager
Sharps brand storytelling, polished creative, consistent look and feel everywhere.
Kathy
Guides media strategy, builds content roadmaps, and brings projects to life across TV, publishing, and editorial.
Media & Publishing Expert
Angela
Leads focus groups and local brand activations, turning consumer feedback into actionable insights.
Market Research and Activation Lead
Patricio
Creative Director
Leads brand strategy and design across research, identity, packaging, and e-commerce optimization.
Legal Team
Rigo
Helps brands navigate FDA regulations and compliance so products meet US requirements.
Compliance Advisor
Spain Expansion
Alba
Leads your entry into Europe by building and executing a strong go-to-market strategy through Spain.