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At Dream The Brand, we help CPG brands enter and grow in the U.S. and Spain in a smart and strategic way.
From strategy to execution, we guide founders through every stage of the journey across online, Amazon, retail, and national distribution so they can scale with clarity, protect margins, and avoid costly mistakes.
With 40+ years of combined experience, we act as a senior, bilingual extension of your team, bringing structure, speed, and deep market expertise when it matters most.
Our philosophy
Dream The Brand exists to support passionate founders building healthier, more meaningful products with the intention to make a real impact. We believe better brands deserve a better chance, and we are committed to creating a clearer, smarter, and more human path to market, so they can grow and reach the people they were meant to serve.
Meet the founders
Hi, I’m Isabella Ovalle
“In an industry where 87% of new CPG launches fail, our combined marketing and sales execution is designed to position your brand firmly within the 13% that achieves real velocity, repeat purchases, and lasting market presence.”
Hi, I’m Andrea Rojo
“The brands that succeed combine data-driven campaigns, creative marketing, and authentic storytelling to capture attention, build loyalty, and drive measurable sales growth. For lasting results, sales and marketing must go hand in hand.”
We are the co-founders of Dream The Brand and, together with our team of experts, we bring decades of hands-on CPG experience, helping brands launch, get unstuck, and scale with clarity.
Origin Story
We met in 2019 while building a premium CPG brand from the ground up and taking it into national retail. As we attended trade shows and industry events, more and more brands began asking how we were doing it and what systems were helping us move forward.
That’s when something became clear. Many great brands had strong products, but lacked the structure, guidance, and execution support needed to navigate the U.S. market with confidence.
That insight became the foundation of Dream The Brand.
We’ve been in the trenches, so we understand the pressures, trade-offs, and challenges firsthand. Dream The Brand is the system we wish we had back then, a practical roadmap and support structure designed to help brands move faster, avoid expensive mistakes, and turn strong ideas into real, scalable businesses.
Our Values
Integrity, collaboration, focus, and empathy guide the way we work. We partner closely with every brand, treating their story with respect and care while staying focused on what truly drives growth. With a deep understanding of the U.S. and Spain markets, we turn ideas into clear, actionable strategies that connect with real consumers.
Our Team & Network
At Dream The Brand, our strength goes beyond our founders.
We work with a trusted network of experienced CPG operators, specialists, and industry experts across strategy, retail, Amazon, marketing, and brand growth. Every person we collaborate with brings real, hands-on experience building and scaling brands in the U.S. and international markets.
This allows us to bring the right expertise to every project, ensuring our clients are supported by people who have actually done the work, not just studied it.
Isabella
Co-Founder, Strategy and Partnerships
Sharps positioning, retailer and partner relationships, momentum and clarity.
Andrea
Co-Founder, Growth Operator
Builds the roadmap, runs execution, keeps every workstream moving.
Sales Team
Luis
Sales Brand Director, Leading a 20-Person Field Team
Opens doors, manages the sales pipeline, converts accounts to repeat orders.
Michael
Sales Insights and Field Execution
Turns data into action, supports the field, fixes what blocks velocity.
Marketing Team
Walker
Amazon Growth Lead
Manages your Amazon A to Z, and turns it into a growth channel.
Summer
Social Media and Community Lead
Creates daily visibility, builds community, turns content into demand.
Daniel
Growth Marketing Manager
Builds funnels and retention, improves conversion, grows lifetime value.
Jeremy
Paid Media-Performance Lead
Runs high ROI campaigns, optimizes fast, scales what is working.
Karla
Brand Marketing Manager
Sharps brand storytelling, polished creative, consistent look and feel everywhere.
Kathy
Media & Publishing Expert
Guides media strategy, builds content roadmaps, and brings projects to life across TV, publishing, and editorial.
Angela
Market Research and Activation Lead
Leads focus groups and local brand activations, turning consumer feedback into actionable insights.
Patricio
Creative Director
Leads brand strategy and design across research, identity, packaging, and e-commerce optimization.
Legal Team
Rigo
Compliance Advisor
Helps brands navigate FDA regulations and compliance so products meet US requirements.
Alba
Spain Market Expansion Lead
Leads your entry into Europe by building and executing a strong go-to-market strategy through Spain.